DONNA – It’s more than just a move to improve a school district’s image.

In Donna, they see it as an opportunity to bring everyone together to make the students their top priority.

Donna Independent School District has been from lawsuits, to political changes in superintendents, to the state appointing some to monitor school decisions.

The district unveiled its new brand before staff, school board members and residents.

Watch the video above for the full segment of Con Mi Gente.