BROWNSVILLE – In three weeks, the Annual Charro Days Fiesta will kick off in Brownsville.

It’s become a tradition to first reveal their colorful poster which highlights the Rio Grande Valley border culture.

Each year the poster is different; using local residents as models. The posters have become collector’s items.

The event runs from Feb. 23 to Mar. 3.

Watch the video above for the full segment of Con Mi Gente.